10 May Wisconsin Pharmacal Company Acquires ResQRinse® Nasal Irrigation Device
JACKSON, WI, May 3, 2021 — Wisconsin Pharmacal Company, LLC and its wholly-owned subsidiary Lake Consumer Products, Inc. (“Wisconsin Pharmacal”), a portfolio company of private investment firm Gardner Standard, today announced the acquisition of the ResQRinse® Nasal Irrigation device.
“We are thrilled to acquire the ResQRinse® device and plan to launch the product under Wisconsin Pharmacal’s AllerRinse® brand of nasal rinse products,” commented Andrew Wundrock, President of Wisconsin Pharmacal. “The innovation and differentiation found in the ResQRinse® device originally attracted us to the brand, and the fact that it is an ideal fit with our existing AllerRinse® product portfolio.”
The ResQRinse® device features a patented “flow control” design that allows a user to control both the flow and volume of the saline rinse solution, resulting in a much more comfortable experience. “We see opportunity for innovation in this category segment, and the ResQRinse® design helps deliver on that promise,” Wundrock continued.
“Andy and the entire Wisconsin Pharmacal team did an outstanding job to accomplish this add-on acquisition. We are excited by ResQRinse® opportunity as well as the opportunity to acquire additional consumer products or brands that can benefit from Wisconsin Pharmacal’s in-house manufacturing capabilities as well as its relationships across all major retail outlets, including Amazon, CVS, Target, Walgreens, and Walmart,” commented Michael Healy, Managing Member of Gardner Standard.
Wisconsin Pharmacal plans to relaunch the new nasal irrigation technology at retail later this year under the AllerRinse® brand.
About Wisconsin Pharmacal
Wisconsin Pharmacal is a diversified consumer products company that is FDA & EPA registered and manufactures and distributes long-established brands in the OTC Health/First Aid and Outdoor/Safety markets. Among its well-known brands are vH Essentials® Feminine Health Products, MG217® Psoriasis/Eczema/ First Aid Products, Potable Aqua® Water Purification Products, Sting-Eze® Insect Bite Relief Products, Persani® Instant Hand Sanitizer and Baitmate® Fish Attractants. Wisconsin Pharmacal is also the official licensee of Coleman® Insect Repellents and Coleman® First Aid Products. In addition to its own portfolio of branded products, the company also provides strategic contract manufacturing services and unique consumer product formulations / product delivery systems for a growing number of store-branded and private label consumer products.
About Gardner Standard
Gardner Standard is a private investment firm that invests in lower middle-market companies and traces its origin to a Minnesota-based, family-run business founded in 1884. Gardner Standard considers investments in a wide variety of market segments, including manufacturing, aerospace & defense, industrial services, and engineered industrial products. The fundamentals of a business, particularly its growth prospects and competitive position, are Gardner Standard’s focus rather than a specific market segment. In addition to traditional private equity investments, Gardner Standard targets opportunistic investments in high quality operating businesses with low-quality balance sheets. For more information, please visit www.gardnerstandard.com